| Grappling with the COVID-19 health crisis: content analysis of communication strategies and their effects on public engagement on social media CSB Ngai, RG Singh, W Lu, AC Koon Journal of medical Internet research 22 (8), e21360, 2020 | 124 | 2020 |
| Doing more on the corporate sustainability front: A longitudinal analysis of CSR reporting of global fashion companies P Feng, CS Ngai Sustainability 12 (6), 2477, 2020 | 69 | 2020 |
| Impact of COVID-19 vaccine misinformation on social media virality: content analysis of message themes and writing strategies CSB Ngai, RG Singh, L Yao Journal of medical Internet research 24 (7), e37806, 2022 | 60 | 2022 |
| Communication with stakeholders through corporate web sites: An exploratory study on the CEO messages of major corporations in Greater China CSB Ngai, RG Singh Journal of Business and Technical Communication 28 (3), 352-394, 2014 | 49 | 2014 |
| Changing trends of corporate social responsibility reporting in the world-leading airlines L Yang, CSB Ngai, W Lu PloS one 15 (6), e0234258, 2020 | 43 | 2020 |
| The effectiveness of crisis communication strategies on Sina Weibo in relation to Chinese publics’ acceptance of these strategies CSB Ngai, Y Jin Journal of business and technical communication 30 (4), 451-494, 2016 | 38 | 2016 |
| A discourse analysis of the macro-structure, metadiscoursal and microdiscoursal features in the abstracts of research articles across multiple science disciplines SBC Ngai, RG Singh, AC Koon PloS one 13 (10), e0205417, 2018 | 37 | 2018 |
| An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China CSB Ngai, S Einwiller, RG Singh Public relations review 46 (1), 101813, 2020 | 33 | 2020 |
| Operationalizing genuineness in CSR communication for public engagement on social media CSB Ngai, RG Singh Public Relations Review 47 (5), 102122, 2021 | 32 | 2021 |
| Move structure and communication style of leaders’ messages in corporate discourse: A cross-cultural perspective CSB Ngai, RG Singh Discourse & Communication 11 (3), 276-295, 2017 | 25 | 2017 |
| Exploring the relationship between trust-building strategies and public engagement on social media during the COVID-19 outbreak CSB Ngai, RG Singh, W Lu, L Yao, AC Koon Health Communication 38 (10), 2141-2157, 2023 | 24 | 2023 |
| How Ikea turns crisis into opportunity CSB Ngai, J Falkheimer Public Relations Review 43 (1), 246-248, 2017 | 23 | 2017 |
| Innovating an integrated approach to collaborative eLearning practices in higher education: The case study of a corporate communication e-platform CSB Ngai, WM Lee, PPK Ng, DD Wu Studies in Higher Education 44 (11), 1990-2010, 2019 | 19 | 2019 |
| Exploring drivers for public engagement in social media communication with medical social influencers in China CSB Ngai, RG Singh, W Lu PloS one 15 (10), e0240303, 2020 | 17 | 2020 |
| Using dialectics to build leader-stakeholder relationships: An exploratory study on relational dialectics in Chinese corporate leaders’ web-based messages CSB Ngai, RG Singh International Journal of Business Communication 55 (1), 3-29, 2018 | 15 | 2018 |
| Engaging social media users with attitudinal messages during health crisis communication L Yao, CSB Ngai Lingua 268, 103199, 2022 | 14 | 2022 |
| A comparative analysis of the US and China’s mainstream news media framing of coping strategies and emotions in the reporting of COVID-19 outbreak on social media C Sing Bik Ngai, L Yao, R Gill Singh Discourse & Communication 16 (5), 572-597, 2022 | 13 | 2022 |
| Relationship between persuasive metadiscoursal devices in research article abstracts and their attention on social media CSB Ngai, RG Singh Plos one 15 (4), e0231305, 2020 | 13 | 2020 |
| Transforming into the new era: Public relations industry in Hong Kong and China CSB Ngai, PPK Ng Public Relations Review 39 (5), 575-577, 2013 | 13 | 2013 |
| Translating eroticism in traditional Chinese drama: three English versions of The Peony Pavilion TK Lee, SBC Ngai Babel 58 (1), 73-94, 2012 | 13 | 2012 |
Rita Gill SinghSenior Lecturer, Hong Kong Baptist UniversityVerified email at hkbu.edu.hk
