Bas Donkers
Bas Donkers
Professor of Marketing Research, Erasmus University
Verified email at - Homepage
Cited by
Cited by
Undervalued or overvalued customers: Capturing total customer engagement value
V Kumar, L Aksoy, B Donkers, R Venkatesan, T Wiesel, S Tillmanns
Journal of service research 13 (3), 297-310, 2010
Estimating risk attitudes using lotteries: A large sample approach
B Donkers, B Melenberg, A Van Soest
Journal of Risk and uncertainty 22 (2), 165-195, 2001
Sample size requirements for discrete-choice experiments in healthcare: a practical guide
EW de Bekker-Grob, B Donkers, MF Jonker, EA Stolk
The Patient-Patient-Centered Outcomes Research 8 (5), 373-384, 2015
Predicting customer potential value an application in the insurance industry
PC Verhoef, B Donkers
Decision support systems 32 (2), 189-199, 2001
The effect of acquisition channels on customer loyalty and cross-buying
PC Verhoef, B Donkers
Journal of Interactive Marketing 19 (2), 31-43, 2005
Understanding brand and dealer retention in the new car market: The moderating role of brand tier
PC Verhoef, F Langerak, B Donkers
Journal of retailing 83 (1), 97-113, 2007
Firm size and export intensity: Solving an empirical puzzle
E Verwaal, B Donkers
Journal of International Business Studies 33 (3), 603-613, 2002
Subjective measures of household preferences and financial decisions
B Donkers, A Van Soest
Journal of Economic Psychology 20 (6), 613-642, 1999
Labeled versus unlabeled discrete choice experiments in health economics: an application to colorectal cancer screening
EW De Bekker‐Grob, L Hol, B Donkers, L Van Dam, JDF Habbema, ...
Value in Health 13 (2), 315-323, 2010
Modeling CLV: A test of competing models in the insurance industry
B Donkers, PC Verhoef, MG de Jong
Quantitative Marketing and Economics 5 (2), 163-190, 2007
Dynamic and competitive effects of direct mailings: A charitable giving application
M Van Diepen, B Donkers, PH Franses
Journal of Marketing Research 46 (1), 120-133, 2009
Model-based purchase predictions for large assortments
BJD Jacobs, B Donkers, D Fok
Marketing Science 35 (3), 389-404, 2016
Does irritation induced by charitable direct mailings reduce donations?
M Van Diepen, B Donkers, PH Franses
International journal of research in marketing 26 (3), 180-188, 2009
Complexity effects in choice experiment–based models
BGC Dellaert, B Donkers, A Van Soest
Journal of Marketing Research 49 (3), 424-434, 2012
Preferences for colorectal cancer screening strategies: a discrete choice experiment
L Hol, EW de Bekker-Grob, L van Dam, B Donkers, EJ Kuipers, ...
British journal of cancer 102 (6), 972-980, 2010
Digital platform openness: Drivers, dimensions and outcomes
TLJ Broekhuizen, O Emrich, MJ Gijsenberg, M Broekhuis, B Donkers, ...
Journal of Business Research 122, 902-914, 2021
Girls’ preferences for HPV vaccination: a discrete choice experiment
EW de Bekker-Grob, R Hofman, B Donkers, M van Ballegooijen, ...
Vaccine 28 (41), 6692-6697, 2010
Customs-related transaction costs, firm size and international trade intensity
E Verwaal, B Donkers
Small Business Economics 21 (3), 257-271, 2003
Patients’ and urologists’ preferences for prostate cancer treatment: a discrete choice experiment
EW de Bekker-Grob, MCJ Bliemer, B Donkers, ML Essink-Bot, IJ Korfage, ...
British journal of cancer 109 (3), 633-640, 2013
Changing perceptions and changing behavior in customer relationships
PC Verhoef, PH Franses, B Donkers
Marketing Letters 13 (2), 121-134, 2002
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