| Acquiring CSR practices: from deception to authenticity J Debeljak, K Krkač, I Bušljeta Banks Social Responsibility Journal 7 (1), 5-22, 2011 | 50 | 2011 |
| Involvement, tolerance for ambiguity, and type of service moderate the effectiveness of probability marker usage in service advertising I Bušljeta Banks, P De Pelsmacker Journal of Advertising 43 (2), 196-209, 2014 | 34 | 2014 |
| The influence of gender on the effectiveness of probability markers in advertising I Bušljeta Banks, N Dens, P De Pelsmacker International journal of advertising 35 (4), 682-705, 2016 | 10 | 2016 |
| Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising IB Banks, P De Pelsmacker, S Okazaki Springer, 2014 | 3 | 2014 |
| Response to probability markers in advertising of hedonic and utilitarian services in Belgium and Croatia IB Banks, PD Pelsmacker Advances in Advertising Research (Vol. III) Current Insights and Future …, 2012 | 3 | 2012 |
| An examination of the current usage of probability markers in print advertising: A content analysis I Bušljeta Banks, P De Pelsmacker Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising …, 2013 | 2 | 2013 |
| Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity IB Banks, P De Pelsmacker Handbook of Research on International Advertising, 2012 | 2 | 2012 |
| An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis of Belgian Ads I Bušljeta Banks, P De Pelsmacker Advances in Advertising Research (Vol. VI) The Digital, the Classic, the …, 2015 | 1 | 2015 |
| A corpus of Hawaiian language texts IB Banks Arizona State University, 2001 | 1 | 2001 |
| Effects of Sponsorship Disclosure on Brand Attitude via Resistance Strategies Under Moderation of Review Valence in Online Consumer Reviews X Han, IB Banks Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023 | | 2023 |
| A Cross-cultural Investigation of Probability Markers in Advertising Claims: Proefschrift IB Banks | | 2014 |
| KAKO MARKERI VJEROJATNOSTI UTJEČU NA STAV O BRENDU I NAMJERI KUPNJE KROZ KOLEKTIVISTIČKE ILI INDIVIDUALISTIČKE APELE K Kemeter, I Bušljeta Banks Praktični menadžment: stručni časopis za teoriju i praksu menadžmenta 4 (2), 0-0, 2013 | | 2013 |
| Individualism vs. collectivism as a moderator of the influence of probability markers on persuasiveness of advertising appeals for private and shared services I Banks, P De Pelsmacker, K Kemeter Proceedings of the 10th Icoria Conference, Stockholm, 2013 | | 2013 |
| Content analysis of probability marker usage in Croatian print advertisements IB Banks, P De Pelsmacker 11th International conference on Research in Advertising (ICORIA 2012): The …, 2012 | | 2012 |
| Customer Relationship Management as a Competitive Advantage of Educational Institutions A Babić, M Martinović, I Bušljeta Banks 27th international conference on organizational science development, 121-126, 2008 | | 2008 |
| Internet marketing in financial institutions–an addition to or a part of the strategy? M Martinović, A Babić, I Bušljeta-Banks | | |
Patrick De PelsmackerUniversity of AntwerpVerified email at uantwerpen.be
