Prati
Ivana Busljeta Banks
Ivana Busljeta Banks
Potvrđena adresa e-pošte na uva.nl
Naslov
Citirano
Citirano
Godina
Acquiring CSR practices: from deception to authenticity
J Debeljak, K Krkač, I Bušljeta Banks
Social Responsibility Journal 7 (1), 5-22, 2011
472011
Involvement, tolerance for ambiguity, and type of service moderate the effectiveness of probability marker usage in service advertising
I Bušljeta Banks, P De Pelsmacker
Journal of Advertising 43 (2), 196-209, 2014
302014
The influence of gender on the effectiveness of probability markers in advertising
I Bušljeta Banks, N Dens, P De Pelsmacker
International Journal of Advertising 35 (4), 682-705, 2016
102016
Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising
IB Banks, P De Pelsmacker, S Okazaki
Springer, 2014
62014
Response to probability markers in advertising of hedonic and utilitarian services in Belgium and Croatia
IB Banks, PD Pelsmacker
Advances in Advertising Research (Vol. III) Current Insights and Future …, 2012
32012
An examination of the current usage of probability markers in print advertising: A content analysis
I Bušljeta Banks, P De Pelsmacker
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising …, 2013
22013
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity
IB Banks, P De Pelsmacker
Handbook of Research on International Advertising, 2012
22012
A corpus of Hawaiian language texts
IB Banks
Arizona State University, 2001
22001
An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis of Belgian Ads
I Bušljeta Banks, P De Pelsmacker
Advances in Advertising Research (Vol. VI) The Digital, the Classic, the …, 2015
12015
A Cross-cultural Investigation of Probability Markers in Advertising Claims: Proefschrift
IB Banks
2014
KAKO MARKERI VJEROJATNOSTI UTJEČU NA STAV O BRENDU I NAMJERI KUPNJE KROZ KOLEKTIVISTIČKE ILI INDIVIDUALISTIČKE APELE
K Kemeter, I Bušljeta Banks
Praktični menadžment: stručni časopis za teoriju i praksu menadžmenta 4 (2), 0-0, 2013
2013
Individualism vs. collectivism as a moderator of the influence of probability markers on persuasiveness of advertising appeals for private and shared services
I Banks, P De Pelsmacker, K Kemeter
Proceedings of the 10th Icoria Conference, Stockholm, 2013
2013
Content analysis of probability marker usage in Croatian print advertisements
IB Banks, P De Pelsmacker
11th International conference on Research in Advertising (ICORIA 2012): The …, 2012
2012
Internet marketing in financial institutions–an addition to or a part of the strategy?
M Martinović, A Babić, I Bušljeta-Banks
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