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Saerom Lee
Saerom Lee
Verified email at uoguelph.ca
Title
Cited by
Cited by
Year
I'm Moral, but I Won't Help You: The Distinct Roles of Empathy and Justice in Donations
S Lee, KP Winterich, WT Ross
Journal of Consumer Research 41 (3), 678-696, 2014
2932014
To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures
S Lee, LE Bolton, KP Winterich
Journal of Consumer Research 44 (4), 853-876, 2017
1142017
Did they earn it? Observing unearned luxury consumption decreases brand attitude when observers value fairness
S Lee, H Baumgartner, KP Winterich
Journal of Consumer Psychology 28 (3), 412-436, 2018
592018
Mixed signals? Decoding luxury consumption in the workplace
S Lee, LE Bolton
Journal of Business Research 117, 331-345, 2020
322020
The price entitlement effect: When and why high price entitles consumers to purchase socially costly products
S Lee, KP Winterich
Journal of Marketing Research 59 (6), 1141-1160, 2022
182022
A Triadic Model of Social Motivations in Pay-What-You-Want Decisions
S Lee, H Baumgartner, R Pieters
Journal of the Association for Consumer Research 6 (1), 105-119, 2021
112021
Are You Really Paying What You Wish?: Interpersonal Influences on Price Decisions
SR Lee, H Baumgartner, R Pieters
NA-Advances in Consumer Research Volume 39, 2011
72011
Marketplace morality
S Lee, KP Winterich
The Cambridge Handbook of Consumer Psychology, 2023
22023
You Have to Earn It, But I Don't: the Role of Monetary Fairness in Conspicuous Consumption
SR Lee, H Baumgartner, K Winterich
NA-Advances in Consumer Research Volume 41, 2013
22013
In Touch with Those in Need: How Touchscreen Devices Lead Consumers to Support Social Causes
A Kim, H Lee, S Lee
12025
Green 2.0: New Findings on the Misses and Motivations in Sustainable Consumption
Y Zwebner, D Goor, S Lee, KP Winterich, C Haltman, G Donnelly, YJ Guo, ...
ACR North American Advances, 2021
2021
How Public Recognition Promotes Donations to Out-groups
E Han, S Lee, KP Winterich
Advances in Consumer Research 48, 385-388, 2020
2020
To Be Close or Not to Be Close? How Power Distance Belief Changes the Role of Physical Distance in Consumer Evaluations of the Salesperson and Purchase Decisions
CWJ Lin, S Lee, B Guo
Advances in Consumer Research 47, 743-745, 2019
2019
How Power Distance Belief Changes the Role of Physical Distance in Consumer Evaluations of the Salesperson and Purchase Decisions
CW Joy Lin, S Lee, B Guo
ACR North American Advances, 2019
2019
Imagining is Better than Seeing: How Perceptual Difficulty Increases Indulgence
A Kim, S Lee, M Meloy
Advances in Consumer Research 47, 691-692, 2019
2019
Boomerang effect: How sustainable disposal options spur green consumers to overconsume
S Kapitan, S Lee, E Han
Advances in Consumer Research 46, 2018
2018
To Profit Or Not to Profit? Consumer Support For the Social Venture Question
S Lee, L Bolton, K Winterich
ACR North American Advances, 2016
2016
Is Your Boss Driving a Mercedes? How Consumers Perceive Higher Status Others’ Conspicuous Consumption in the Workplace
S Lee, L Bolton
NA-Advances in Consumer Research Volume 43, 2015
2015
Three Essays on the Role of Ideals and Morality in Consumer Decisions
S Lee
Smeal College of Business, 2014
2014
Would You Purchase From a Seller in Alaska? Preference For Differently Located Sellers in Online Marketplaces
SR Lee, MG Meloy
NA-Advances in Consumer Research Volume 40, 2012
2012
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Articles 1–20