Prati
Dr. Muhammad Bilal Gulfraz
Dr. Muhammad Bilal Gulfraz
Kohsar University Murree
Potvrđena adresa e-pošte na kum.edu.pk
Naslov
Citirano
Citirano
Godina
Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms
MB Gulfraz, M Sufyan, M Mustak, J Salminen, DK Srivastava
Journal of Retailing and Consumer Services 68, 103000, 2022
1332022
Impact of sales person’s customer orientation, in-store promotions and in-store environment on impulsive buying mediated by urge: The moderating role of impulsive buying tendency
MB Gulfraz, X Wei
International Journal of Science and Business 3 (6), 99-117, 2019
22019
Do soft resources improve organisational performance? The mediating role of purchasing social responsibility
MB Gulfraz, M Sufyan, N Akhtar
International Journal of Procurement Management 18 (1), 82-104, 2023
2023
Customer Attitudinal Loyalty Towards the Platform and the Seller
MB Gulfraz
对外经济贸易大学, 2020
2020
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