| Consumer reactions to product failure: An attributional approach VS Folkes Journal of consumer research 10 (4), 398-409, 1984 | 2356 | 1984 |
| Consumer reactions to product failure: An attributional approach VS Folkes Journal of consumer research 10 (4), 398-409, 1984 | 2356 | 1984 |
| Recent attribution research in consumer behavior: A review and new directions VS Folkes Journal of consumer research 14 (4), 548-565, 1988 | 1713 | 1988 |
| A field study of causal inferences and consumer reaction: the view from the airport VS Folkes, S Koletsky, JL Graham Journal of consumer research 13 (4), 534-539, 1987 | 1044 | 1987 |
| Effects of information about firms’ ethical and unethical actions on consumers’ attitudes VS Folkes, MA Kamins Journal of consumer psychology 8 (3), 243-259, 1999 | 824 | 1999 |
| An attributional analysis of excuse giving: Studies of a naive theory of emotion. B Weiner, J Amirkhan, VS Folkes, JA Verette Journal of personality and social psychology 52 (2), 316, 1987 | 535 | 1987 |
| The availability heuristic and perceived risk VS Folkes Journal of Consumer research 15 (1), 13-23, 1988 | 491 | 1988 |
| Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me DJ MacInnis, VS Folkes Journal of Consumer Psychology 27 (3), 355-374, 2017 | 475 | 2017 |
| The disciplinary status of consumer behavior: A sociology of science perspective on key controversies DJ MacInnis, VS Folkes Journal of consumer research 36 (6), 899-914, 2010 | 412 | 2010 |
| The effect of package shape on consumers' judgments of product volume: Attention as a mental contaminant V Folkes, S Matta Journal of Consumer Research 31 (2), 390-401, 2004 | 370 | 2004 |
| Buyers' and sellers' explanations for product failure: Who done it? VS Folkes, B Kotsos Journal of marketing 50 (2), 74-80, 1986 | 348 | 1986 |
| Communicating the reasons for social rejection VS Folkes Journal of Experimental Social Psychology 18 (3), 235-252, 1982 | 295 | 1982 |
| Consumer responses to rumors: Good news, bad news MA Kamins, VS Folkes, L Perner Journal of consumer psychology 6 (2), 165-187, 1997 | 275 | 1997 |
| Attributional influences on consumers' desires to communicate about products MT Curren, VS Folkes Psychology & Marketing 4 (1), 31-45, 1987 | 251 | 1987 |
| Effects of seller-supplied prices on buyers' product evaluations: Reference prices in an Internet auction context MA Kamins, X Dreze, VS Folkes Journal of Consumer Research 30 (4), 622-628, 2004 | 237 | 2004 |
| Witnessing incivility among employees: Effects on consumer anger and negative inferences about companies C Porath, D MacInnis, V Folkes Journal of Consumer Research 37 (2), 292-303, 2010 | 231 | 2010 |
| Consumers' price perceptions of promoted products V Folkes, RD Wheat Journal of Retailing 71 (3), 317-328, 1995 | 204 | 1995 |
| Explanations for successful and unsuccessful marketing decisions: The decision maker's perspective MT Curren, VS Folkes, JH Steckel Journal of Marketing 56 (2), 18-31, 1992 | 191 | 1992 |
| When to say when: Effects of supply on usage VS Folkes, IM Martin, K Gupta Journal of Consumer Research 20 (3), 467-477, 1993 | 185 | 1993 |
| The positivity effect in perceptions of services: seen one, seen them all? VS Folkes, VM Patrick Journal of Consumer Research 30 (1), 125-137, 2003 | 183 | 2003 |
Debbie MacInnisMarshall School of Business University of Southern CaliforniaVerified email at usc.edu
