| Cultural differences in consumer impatience H Chen, S Ng, AR Rao Journal of Marketing Research 42 (3), 291-301, 2005 | 341 | 2005 |
| Exemplars or beliefs? The impact of self-view on the nature and relative influence of brand associations S Ng, MJ Houston Journal of Consumer Research 32 (4), 519-529, 2006 | 236 | 2006 |
| Regulatory focus and preference reversal between hedonic and utilitarian consumption R Roy, S Ng Journal of Consumer Behaviour 11 (1), 81-88, 2012 | 229 | 2012 |
| The destination attribute management model: an empirical application to Bintan, Indonesia SW Litvin, SNS Ling Tourism Management 22 (5), 481-492, 2001 | 181 | 2001 |
| Cultural orientation and brand dilution: Impact of motivation level and extension typicality NG Sharon Journal of Marketing Research 47 (1), 186-198, 2010 | 105 | 2010 |
| Impact of culture on the pursuit of beauty: evidence from five countries S Madan, S Basu, S Ng, EA Ching Lim Journal of International Marketing 26 (4), 54-68, 2018 | 93 | 2018 |
| Culture and social cognition. C Chiu, S Ng, EWM Au Oxford University Press, 2013 | 66* | 2013 |
| Culture, relationship norms, and dual entitlement H Chen, LE Bolton, S Ng, D Lee, D Wang Journal of Consumer Research 45 (1), 1-20, 2018 | 62 | 2018 |
| Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity S Ng, A Faraji-Rad, R Batra Journal of Marketing Research 58 (2), 400-415, 2021 | 57 | 2021 |
| Field dependency and brand cognitive structures S Ng, MJ Houston Journal of Marketing Research 46 (2), 279-292, 2009 | 52 | 2009 |
| Handbook of culture and consumer behavior S Ng, AY Lee Oxford University Press, USA, 2015 | 40 | 2015 |
| The closer I am, the safer I feel: The “distance proximity effect” of COVID‐19 pandemic on individuals' risk assessment and irrational consumption S Li, Z Zhang, Y Liu, S Ng Psychology & marketing 38 (11), 2006-2018, 2021 | 39 | 2021 |
| The Price of Power: How Firm’s Market Power Affects Perceived Fairness of Price Increases Z Lu, LE Bolton, S Ng, HA Chen Journal of Retailing 96 (2), 220-234, 2020 | 39 | 2020 |
| Regulatory goals in a globalized world S Ng, R Batra Journal of Consumer Psychology 27 (2), 270-277, 2017 | 36 | 2017 |
| Sizes are gendered: The effect of size cues in brand names on brand stereotyping K Zhang, S Li, S Ng Journal of Consumer Research 49 (2), 252-267, 2022 | 35 | 2022 |
| Sins of omission versus commission: Cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction S Ng, H Kim, AR Rao Journal of Consumer Psychology 25 (1), 89-100, 2015 | 32 | 2015 |
| Global identity and preference for environmentally friendly products: The role of personal responsibility S Ng, S Basu Journal of Cross-Cultural Psychology 50 (8), 919-936, 2019 | 29 | 2019 |
| 1,200 a Year? Regulatory Focus and the Evaluation of Temporally Framed Attributes S Basu, S Ng Journal of Consumer Psychology 31 (2), 301-318, 2021 | 23 | 2021 |
| We are more tolerant than I: self-construal and consumer responses toward deceptive advertising S Bae, X Liu, S Ng Marketing Letters, 1-15, 2022 | 22 | 2022 |
| Exemplars Or Beliefs? Implications of Representational Differences on Brand Evaluations Across Cultures S Ng, M Houston ACR North American Advances, 2004 | 8* | 2004 |
Shankha BasuAssociate Professor, Marketing Department, Leeds University Business School, University of LeedsVerified email at leeds.ac.uk
