| Gamification of education WHY Huang, D Soman Report Series: Behavioural Economics in Action 29 (4), 37, 2013 | 861 | 2013 |
| Effects of payment mechanism on spending behavior: The role of rehearsal and immediacy of payments D Soman Journal of consumer research 27 (4), 460-474, 2001 | 698 | 2001 |
| Overchoice and assortment type: When and why variety backfires JT Gourville, D Soman Marketing science 24 (3), 382-395, 2005 | 697 | 2005 |
| Payment depreciation: The behavioral effects of temporally separating payments from consumption JT Gourville, D Soman Journal of consumer research 25 (2), 160-174, 1998 | 594 | 1998 |
| Transaction decoupling: How price bundling affects the decision to consume D Soman, JT Gourville Journal of marketing research 38 (1), 30-44, 2001 | 524 | 2001 |
| The mental accounting of sunk time costs: Why time is not like money D Soman Journal of behavioral decision making 14 (3), 169-185, 2001 | 506 | 2001 |
| Malleable mental accounting: The effect of flexibility on the justification of attractive spending and consumption decisions A Cheema, D Soman Journal of Consumer Psychology 16 (1), 33-44, 2006 | 446 | 2006 |
| The effect of credit on spending decisions: The role of the credit limit and credibility D Soman, A Cheema Marketing Science 21 (1), 32-53, 2002 | 403 | 2002 |
| The effect of payment transparency on consumption: Quasi-experiments from the field D Soman Marketing letters 14, 173-183, 2003 | 388 | 2003 |
| The illusion of delayed incentives: evaluating future effort–money transactions D Soman Journal of Marketing Research 35 (4), 427-437, 1998 | 353 | 1998 |
| A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment KL Milkman, MS Patel, L Gandhi, HN Graci, DM Gromet, H Ho, JS Kay, ... Proceedings of the National Academy of Sciences 118 (20), e2101165118, 2021 | 351 | 2021 |
| The psychology of intertemporal discounting: Why are distant events valued differently from proximal ones? D Soman, G Ainslie, S Frederick, X Li, J Lynch, P Moreau, A Mitchell, ... Marketing Letters 16, 347-360, 2005 | 348 | 2005 |
| Managing the power of curiosity for effective web advertising strategies S Menon, D Soman Journal of Advertising 31 (3), 1-14, 2002 | 310 | 2002 |
| When goals are counterproductive: The effects of violation of a behavioral goal on subsequent performance D Soman, A Cheema Journal of Consumer Research 31 (1), 52-62, 2004 | 287 | 2004 |
| Earmarking and partitioning: Increasing saving by low-income households D Soman, A Cheema Journal of Marketing Research 48 (SPL), S14-S22, 2011 | 257 | 2011 |
| Pricing and the psychology of consumption. J Gourville, D Soman Harvard business review 80 (9), 90-6, 126, 2002 | 247 | 2002 |
| Looking back: Exploring the psychology of queuing and the effect of the number of people behind R Zhou, D Soman Journal of Consumer Research 29 (4), 517-530, 2003 | 240 | 2003 |
| The effect of partitions on controlling consumption A Cheema, D Soman Journal of Marketing Research 45 (6), 665-675, 2008 | 212 | 2008 |
| On the perceived value of money: The reference dependence of currency numerosity effects K Wertenbroch, D Soman, A Chattopadhyay Journal of Consumer Research 34 (1), 1-10, 2007 | 211 | 2007 |
| A practitioner's guide to nudging K Ly, N Mazar, M Zhao, D Soman Rotman School of Management Working Paper, 2013 | 200 | 2013 |
Amar Cheemauniversity of virginiaVerified email at virginia.edu
