Yung Kyun Choi
Yung Kyun Choi
Dongguk Univ. Department of Advertising, PR
Verified email at - Homepage
Cited by
Cited by
Gearing up for mobile advertising: A cross‐cultural examination of key factors that drive mobile messages home to consumers
YK Choi, JS Hwang, SJ McMillan
Psychology & Marketing 25 (8), 756-768, 2008
The effects of anthropomorphic agents on advertising effectiveness and the mediating role of presence
YK Choi, GE Miracle, F Biocca
Journal of Interactive Advertising 2 (1), 19-32, 2001
E-WOM messaging on social media: social ties, temporal distance, and message concreteness
YK Choi, Y Seo, S Yoon
Internet Research 27 (3), 495-505, 2017
The effectiveness of comparative advertising in Korea and the United States: A cross-cultural and individual-level analysis
YK Choi, GE Miracle
Journal of advertising 33 (4), 75-87, 2004
When intrusive can be likable
S Yoon, YK Choi, S Song
Journal of Advertising 40 (2), 63-76, 2011
Motivators for the intention to use mobile TV: A comparison of South Korean males and females
Y Kyun Choi, J Kim, SJ McMillan
International Journal of Advertising 28 (1), 147-167, 2009
Self-construal's role in mobile TV acceptance: Extension of TAM across cultures
YK Choi, JW Totten
Journal of Business Research 65 (11), 1525-1533, 2012
Narrative transportation and paratextual features of social media in viral advertising
Y Seo, X Li, YK Choi, S Yoon
Journal of Advertising 47 (1), 83-95, 2018
How do 3-dimensional images promote products on the Internet?
YK Choi, CR Taylor
Journal of Business Research 67 (10), 2164-2170, 2014
Matching luxury brand appeals with attitude functions on social media across cultures
YK Choi, Y Seo, U Wagner, S Yoon
Journal of Business Research 117, 520-528, 2020
Assertive environmental advertising and reactance: Differences between South Koreans and Americans
Y Kim, TH Baek, S Yoon, S Oh, YK Choi
Journal of Advertising 46 (4), 550-564, 2017
Image proximity in advertising appeals: Spatial distance and product types
K Kim, S Lee, YK Choi
Journal of Business Research 99, 490-497, 2019
Nudging to reduce the perceived threat of coronavirus and stockpiling intention
J Kim, M Giroux, H Gonzalez-Jimenez, S Jang, S Kim, J Park, JE Kim, ...
Journal of Advertising 49 (5), 633-647, 2020
The effects of eWOM volume and valence on product sales–an empirical examination of the movie industry
K Kim, S Yoon, YK Choi
International Journal of Advertising 38 (3), 471-488, 2019
Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity
H Zhu, M Kim, YK Choi
International Journal of Advertising 41 (5), 948-969, 2022
The impact of COVID‐19 on consumer evaluation of authentic advertising messages
J Park, J Kim, DC Lee, SS Kim, BG Voyer, C Kim, B Sung, ...
Psychology & Marketing 39 (1), 76-89, 2022
COVID-19 and extremeness aversion: The role of safety seeking in travel decision making
J Kim, J Park, J Lee, S Kim, H Gonzalez-Jimenez, J Lee, YK Choi, JC Lee, ...
Journal of Travel Research 61 (4), 837-854, 2022
Audio and visual distractions and implicit brand memory: a study of video game players
YK Choi, SM Lee, H Li
Journal of Advertising 42 (2-3), 219-227, 2013
Online game characters' influence on brand trust: Self-disclosure, group membership, and product type
YK Choi, S Yoon, HP Lacey
Journal of Business Research 66 (8), 996-1003, 2013
Country of origin and brand image influences on perceptions of online game quality
SJ Kim, YK Choi, KH Kim, H Liu
Journal of Consumer Behaviour 14 (6), 389-398, 2015
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