Lateral exchange markets: How social platforms operate in a networked economy R Perren, RV Kozinets Journal of Marketing 82 (1), 20-36, 2018 | 437 | 2018 |
Collaborative consumption R Perren, L Grauerholz International Encyclopedia of the Social & Behavioral Sciences 4 (2), 139-144, 2015 | 333 | 2015 |
Freedom from ownership: An exploration of access-based consumption SJ Lawson, MR Gleim, R Perren, J Hwang Journal of Business Research 69 (8), 2615-2623, 2016 | 323 | 2016 |
Embracing diversity in marketing education VL Crittenden, C Davis, R Perren Journal of Marketing Education 42 (1), 3-6, 2020 | 20 | 2020 |
Puritan peers or egoistic entrepreneurs? Moral decay in lateral exchange markets R Perren, K Stewart, CB Satornino Journal of Consumer Marketing 36 (3), 366-378, 2019 | 9 | 2019 |
Under the spell of your smartphone: How dependence evokes a halo of trust in advertising K Stewart, R Perren Journal of Promotion Management 29 (1), 106-124, 2023 | 3 | 2023 |
Beyond personality: an emergence view of influential consumers CB Satornino, D Andrews, R Perren, MK Brady Journal of Consumer Marketing 37 (2), 160-169, 2020 | 2 | 2020 |
Peering Into The Future: Three Essays on the Nascent Phenomenon of Collaborative Consumption R Dellegrazie-Perren | 2 | 2015 |
Successfully supersizing marketing instruction: a comparison study of instructional delivery modes for principles of marketing to mega-class sizes CA Massiah, R Perren, RE Michaels Atlantic Marketing Journal 3 (2), 5, 2014 | 2 | 2014 |
Social media snap judgments: the effect of social media-based brand cues on purchase intention K Stewart, R Perren Journal of Marketing Theory and Practice, 1-19, 2023 | 1 | 2023 |
Introduction and overview to the Handbook of Research on Ethnic andIntra-cultural Marketing GH Brodowsky Handbook of Research on Ethnic and Intra-cultural Marketing, 1-12, 2022 | 1 | 2022 |
Branded resale apparel programs: a response to collaborative consumption M Feori-Payne, R Perren, SJ Lawson Understanding Collaborative Consumption, 125-141, 2024 | | 2024 |
Implementing a Short-term Field-based Experiential Learning Activity: The Retail Scavenger Hunt P Richardson, R Perren Atlantic Marketing Journal 12 (2), 9, 2023 | | 2023 |
New directions in intra-cultural marketing research R Perren Handbook of Research on Ethnic and Intra-cultural Marketing, 211-218, 2022 | | 2022 |
A New Perspective on Value Creation and Marketing’s Dominant Logic: An Abstract CB Satornino, J Peloza, A Allen, R Perren Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
Building, Maintaining, and Sustaining a Diverse Faculty B Anderson, GH Brodowsky, V Dalakas, R Perren, K Stewart | | 2017 |
11-M: Puritan Peers Or Egoistic Entrepreneurs? An Examination of Moral Identity in Collaborative Consumption R Perren, K Stewart ACR North American Advances, 2017 | | 2017 |