Melanie James
Melanie James
Unknown affiliation
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Cited by
Cited by
A review of the impact of new media on public relations: Challenges for terrain, practice and education
M James
Asia Pacific Public Relations Journal 8 (1), 137-148, 2007
Positioning theory and strategic communication: a new approach to public relations research and practice
M James
Routledge, 2014
Talking back: Reflecting on feminism, public relations and research
K Fitch, M James, J Motion
Public Relations Review 42 (2), 279-287, 2016
Not everyone’s aboard the online public relations train: The use (and non-use) of social media by public relations practitioners
P Robson, M James
PRism 9 (1), 1-18, 2013
Autoethnography: The story of applying a conceptual framework for intentional positioning to public relations practice
M James
Public Relations Review 38 (4), 555-564, 2012
A provisional conceptual framework for intentional positioning in public relations
M James
Journal of Public Relations Research 23 (1), 93-118, 2010
Situating a new voice in public relations: The application of positioning theory to research and practice
MB James
Media International Australia, 34-41, 2015
Trialling PR2. 0: an exploratory study of the non-capital city practitioner's social media use
P Robson, M James
Asia Pacific Public Relations Journal 12 (2), 19-40, 2011
Positioning a price on carbon: Applying a proposed hybrid method of positioning discourse analysis for public relations
D Wise, M James
Public relations inquiry 2 (3), 327-353, 2013
Would you like popcorn with that download? A uses and gratifications study into the motivations of legal and illegal film consumption
L Henkel, M James, N Croce
Quarterly Review of Film and Video 33 (1), 46-63, 2016
Ready, aim, fire: Key messages in public relations campaigns
M James
PRism 8 …, 2011
Rethinking role theory in foreign policy analysis: Introducing positioning theory to international relations
F Baert, L Van Langenhove, M James
Papers on Social Representations 28 (1), 4.1-4.20, 2019
The use of intentional positioning techniques in government agencies communication campaigns
M James
The Proceedings of Bledcom–17th International Public Relations Research …, 2010
Getting to the heart of public relations: the concept of strategic intent
M James
Asia Pacific public relations journal 10, 109-122, 2009
Driving learning through blogging: Students’ perceptions of a reading journal blog assessment task.
M James
PRism 5, 2007
Strategic Readiness
M James
The International Encyclopedia of Strategic Communication, 1-5, 2018
Why are PR agencies blogging? An exploratory study of the blogging practices of public relations agencies
R Fursdon, M James
Media, Democracy and Change: Refereed Proceedings of the Australian and New …, 2010
Emergent Strategy
M James
The international encyclopedia of strategic communication, 1-10, 2018
The HPV school vaccination program: A discourse analysis of information provided to parents about the product and the program
D Wise, MB James
Public Communication Review 2 (1), 4-15, 2012
Virtual strategic positioning to create social presence: reporting on the use of a telepresence robot
M James, D Wise, L Van Langenhove
Papers on social representations 28 (1), 2.1-2.30, 2019
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