Prati
Mirna Leko Šimić
Mirna Leko Šimić
profesor marketinga, Ekonomski fakultet u Osijeku
Potvrđena adresa e-pošte na efos.hr
Naslov
Citirano
Citirano
Godina
Competitiveness in higher education: A need for marketing orientation and service quality
H Štimac, M Leko Šimić
Economics & Sociology 5 (2), 23-34, 2012
1332012
Risk taking propensity and export performance of Croatian exporters
M Leko-Šimic, J Horvat
Managing Global Transitions 4 (4), 313-326, 2006
432006
STUDENTS' CAREER PREFERENCES: INTERCULTURAL STUDY OF CROATIAN AND GERMAN STUDENTS
K Wüst, M Leko Šimić
Economics & Sociology 10 (3), 136-152, 2017
392017
Education service quality of a business school: former and current students’ evaluation
M Leko Šimić, H Čarapić
International Review on Public and Nonprofit Marketing 5 (2), 181-191, 2008
392008
Marketing hrane
M Leko-Šimić
332002
Međunarodni marketing: International marketing
L Baban, M Leko
Ekonomski fakultet u Osijeku, 1997
33*1997
Can food be a competitive advantage of Croatian tourism?
M Leko Šimić, A Pap
Ekonomski vjesnik/Econviews-Review of Contemporary Business …, 2016
272016
Wine market segmentation in continental Croatia
Z Kalazić, M Leko Šimić, J Horvat
Journal of Food Products Marketing 16 (3), 325-335, 2010
202010
GENERATION Z BUYING BEHAVIOR CHANGE IN THE COVID-19 PANDEMIC CONTEXT
M Leko Šimić, A Pap
Ekomski vjesnik 34 (2), 361-370, 2021
182021
Generation Z and volunteering – a national culture perspective
M Leko Šimić, J Perić, E Sharma, M Pevnaya
The Journal of Education and Science 23 (1), 44-72, 2021
18*2021
Znanje marketinga u funkciji marketinga znanja/Knowledge of marketing as a tool for marketing of knowledge
M Leko Šimić, H Čarapić
CROMAR, 2007
16*2007
Istraživanje međunarodnog tržišta-specifičnosti i izazovi
M Leko-Šimić
Ekonomski vjesnik: Review of Contemporary Entrepreneurship, Business, and …, 2002
152002
THEATRE MARKETING: YOUNG AUDIENCE PERCEPTIONS AND BEHAVIOUR
M Leko Šimić, H Štimac, M Mikrut
Cultural management: Science and Education 2 (1), 31-46, 2018
12*2018
Međunarodna konkurentnost hrvatskog gospodarstva u okruženju tranzicijskih zemalja srednje i istočne Europe
M Leko-Šimić
Hrvatsko gospodarstvo u tranziciji-marketinško okružje prema globalizaciji, 21, 1999
121999
Students’ perceptions and attitudes toward university social responsibility: Comparison between India and Croatia
M Leko Šimić, E Sharma, Ž Kadlec
Sustainability 14 (21), 13763, 2022
112022
E-business tools adoption and export performance: Empirical evidence from Croatian companies
M Leko Šimić, A Biloš, J Mijoč
Journal of Management, Entrepreneurship and Innovation 15 (4), 11-33, 2019
11*2019
CSR: CROATIAN CONSUMERS' RESPONSE
M Leko Šimić, H Štimac
Regulation and Best Practices in Public and Nonprofit Marketing 365, 2010
112010
Corporate social responsibility in Croatia: Nonprofit activities for profitable goals
M Leko Šimić, H Čarapić
7th AIMPN conference proceedings, Valencia, Spain, 1-9, 2009
112009
Internal CSR–The perceptions and attitudes of Croatian employees
M Leko Šimić, H Štimac
10th International Congress of the International Association on Public and …, 2011
102011
AGROTURIZAM U ISTOČNOJ HRVATSKOJ: MODEL RAZVOJA I PRILAGODBA NOVOM TRŽIŠNOM SEGMENTU
M Leko Šimić, H Čarapić
Perspektive razvoja ruralnog turizma, 2007
102007
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