| Great expectations?! Assortment size, expectations, and satisfaction K Diehl, C Poynor Journal of marketing research 47 (2), 312-322, 2010 | 517 | 2010 |
| Subjective knowledge, search locations, and consumer choice C Moorman, K Diehl, D Brinberg, B Kidwell Journal of Consumer Research 31 (3), 673-680, 2004 | 515 | 2004 |
| Smart agents: When lower search costs for quality information increase price sensitivity K Diehl, LJ Kornish, JG Lynch Jr Journal of Consumer Research 30 (1), 56-71, 2003 | 381 | 2003 |
| How taking photos increases enjoyment of experiences. K Diehl, G Zauberman, A Barasch Journal of personality and social psychology 111 (2), 119, 2016 | 229 | 2016 |
| When two rights make a wrong: Searching too much in ordered environments K Diehl Journal of Marketing Research 42 (3), 313-322, 2005 | 210 | 2005 |
| Now or never: Effects of limited purchase opportunities on patterns of regret over time LJ Abendroth, K Diehl Journal of Consumer Research 33 (3), 342-351, 2006 | 167 | 2006 |
| How the intention to share can undermine enjoyment: Photo-taking goals and evaluation of experiences A Barasch, G Zauberman, K Diehl Journal of Consumer Research 44 (6), 1220-1237, 2018 | 165 | 2018 |
| Retail choice architecture: The effects of benefit-and attribute-based assortment organization on consumer perceptions and choice CP Lamberton, K Diehl Journal of Consumer Research 40 (3), 393-411, 2013 | 152 | 2013 |
| Searching ordered sets: Evaluations from sequences under search K Diehl, G Zauberman Journal of Consumer Research 31 (4), 824-832, 2005 | 119 | 2005 |
| Savoring an upcoming experience affects ongoing and remembered consumption enjoyment HEH Chun, K Diehl, DJ MacInnis Journal of Marketing 81 (3), 96-110, 2017 | 109 | 2017 |
| Photographic memory: The effects of volitional photo taking on memory for visual and auditory aspects of an experience A Barasch, K Diehl, J Silverman, G Zauberman Psychological science 28 (8), 1056-1066, 2017 | 106 | 2017 |
| Organizing products with complements versus substitutes: effects on store preferences as a function of effort and assortment perceptions K Diehl, E Van Herpen, C Lamberton Journal of Retailing 91 (1), 1-18, 2015 | 96* | 2015 |
| Consumer decisions with artificially intelligent voice assistants BGC Dellaert, SB Shu, TA Arentze, T Baker, K Diehl, B Donkers, NJ Fast, ... Marketing Letters 31, 335-347, 2020 | 95 | 2020 |
| 1995 feels so close yet so far: The effect of event markers on subjective feelings of elapsed time G Zauberman, J Levav, K Diehl, R Bhargave Psychological Science 21 (1), 133-139, 2010 | 94 | 2010 |
| Hedonic versus informational evaluations: Task dependent preferences for sequences of outcomes G Zauberman, K Diehl, D Ariely Journal of Behavioral Decision Making 19 (3), 191-211, 2006 | 94 | 2006 |
| Let me show you what I did versus what I have: Sharing experiential versus material purchases alters authenticity and liking of social media users F Valsesia, K Diehl Journal of Consumer Research 49 (3), 430-449, 2022 | 37 | 2022 |
| Lead by example? Custom-made examples created by close others lead consumers to make dissimilar choices JK D’Angelo, K Diehl, LA Cavanaugh Journal of Consumer Research 46 (4), 750-773, 2019 | 36 | 2019 |
| Words meet photos: When and why photos increase review helpfulness G Ceylan, K Diehl, D Proserpio Journal of Marketing Research 61 (1), 5-26, 2024 | 28 | 2024 |
| Based on a true story: Making people believe the unbelievable F Valsesia, K Diehl, JC Nunes Journal of Experimental Social Psychology 71, 105-110, 2017 | 17 | 2017 |
| Capturing life or missing it: How mindful photo-taking can affect experiences K Diehl, G Zauberman Current Opinion in Psychology 46, 101334, 2022 | 10 | 2022 |
Gal ZaubermanYale UniversityVerified email at yale.edu
