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Valentina Pirić
Valentina Pirić
Professor of Marketing, Zagreb School of Economics and Management
Potvrđena adresa e-pošte na zsem.hr - Početna stranica
Naslov
Citirano
Citirano
Godina
Utjecaj korporacijskih komunikacija na imidž i konkurentnost poduzeća
V Pirić
Market-Tržište 20 (2), 149-162, 2008
272008
The Relationship between Employer Branding and Social Networks: Analysis from the Perspective of Young Graduates.
V Pirić, P Masmontet, M Martinović
Journal of Marketing Development & Competitiveness 12 (2), 2018
152018
Utjecaj korporacijskih komunikacija na stvaranje imidža poduzeća
V Pirić
Unpublished doctoral dissertation, Ekonomski fakultet Sveučilišta u Zagrebu …, 2006
92006
A STUDY ON CUSTOMER'S PERCEPTION OF CROATIA'S BANKING INDUSTRY.
V Piric, M Martinovic, Z Barac
UTMS Journal of Economics 9 (2), 2018
52018
Etička pitanja vezana uz proizvod kao dio marketinškog spleta
M Martinović, V Pirić, A Mušura
Obnovljeni Život 66 (4), 531-549, 2011
42011
Corporate communications impact on corporate image and corporate competitiveness
V Pirić
Market-Tržište 20 (2), 149-162, 2008
42008
Political marketing communications and possible contribution of Facebook, social networks and the usage of new technologies in the Republic of Croatia
V Pirić, K Krkač, M Martinović
Journal of Advancements in Economics, Finance & Accounting, VI (1), 53-65, 2016
22016
The implications of Facebook in political marketing campaigns in Croatia
M Martinović, V Pirić, K Krkač
Central European Business Review 9 (4), 73, 2020
12020
Socio-demographic variables forming a perception of corporate image brand in the Croatian banking industry
V Pirić, M Martinović, M Koričan Lajtman
EMAN 2020, 4th Onternational Scientific Conference, 19, 2020
12020
Motivacija glasača—moralno utemeljenje odluke i odgovornosti za njezine poljedice
V Pirić, I Ćelić
Obnovljeni Život: časopis za filozofiju i religijske znanosti 71 (3.), 363-374, 2016
12016
DISRUPTIVE TIMES AND HIGHER EDUCATION IN ECONOMICS AND MANAGEMENT: IMPORTANCE OF DUAL ASSESSMENT
M Hanžek, Z Biočina, V Pirić
EMAN 2021–Economics & Management: How to Cope with Disrupted Times, 215, 2021
2021
Relationship between in-store marketing and consumer behaviour in telecommunications industry and FMCG retailing
V Pirić, A Kurtović, M Martinović
13th Annual Conference of the EuroMed Academy of Business, Business Theory …, 2020
2020
Perception of Health Products and Trends in Online Shopping and Promotion of Health Products in Croatia
V Martinović, M., Domović, J., Pirić
Harald NAMSCA 4, 422-428, 2018
2018
Copayment on Drug Prescription and its Influence on Patient Behaviour a Croatian Example.
V Pirić, E Vitlov, M Martinović
Journal of Marketing Development & Competitiveness 11 (4), 2017
2017
Analyzing the Participation of Young People in Politics: An Exploratory Study Applied on Motivation in Croatia
V Piric, M Martinovic, Z Barac
International Journal of Humanities and Social Sciences 11 (3), 595-601, 2017
2017
Voter Motivation—Morally–Based Decisions and Responsibility for Consequences
V Pirić, I Ćelić
Obnovljeni Život: časopis za filozofiju i religijske znanosti 71 (3.), 363-374, 2016
2016
Issues Concerning the Product as Part of the Marketing Mix
M Martinović, V Pirić, A Mušura
Obnovljeni Život: časopis za filozofiju i religijske znanosti 66 (4.), 531-548, 2011
2011
The Influence of BMW Group Energy Strategy Communication on Corporate Image
JJ Kipke, V Pirić, M Manucci
Promet-Traffic&Transportation 16 (4), 231-237, 2004
2004
Balkans Journal of Emerging Trends in Social Sciences
A Kozak, V Pirić, M Martinović, MK Lajtman, E Bundaleska, A Kocheska, ...
THE INFLUENCE OF CORPORATE COMMUNICATIONS ON CORPORATE IMAGE–THE PICTURE OF THE CROATIAN CAR MARKET
V PIRIĆ
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