| The mediating impact of customer satisfaction in relation of brand equity and brand loyalty: An empirical synthesis and re-examination S Kataria, V Saini South Asian Journal of Business Studies 9 (1), 62-87, 2020 | 155 | 2020 |
| An integrative approach to the nexus of brand loyalty and corporate social responsibility S Kataria, VK Saini, AK Sharma, R Yadav, H Kohli International Review on Public and Nonprofit Marketing 18 (3), 361-385, 2021 | 31 | 2021 |
| Ensuring brand loyalty for firms practising sustainable marketing: a roadmap S Khandai, J Mathew, R Yadav, S Kataria, H Kohli Society and Business Review 18 (2), 219-243, 2023 | 19 | 2023 |
| Brand love and brand hate: integrating emotions into brand-related experiences and loyalty HS Kohli, S Khandai, R Yadav, S Kataria Journal of International Commerce, Economics and Policy 12 (02), 2150007, 2021 | 11 | 2021 |
| A serial mediation model for investigating the impact of e-CRM services on customer loyalty in the Indian healthcare industry P Singh, V Kumar, S Kataria Journal of Relationship Marketing 22 (1), 62-86, 2023 | 4 | 2023 |
| Understanding Brand Loyalty in relation with Brand Affect and Brand Commitment: Evidence from Oral Care Segment S Kataria, V Saini, A Sharma International Journal of Recent Technology and Engineering (IJRTE) 8 (3S …, 2019 | | 2019 |
| A Study on Factors Affecting Brand Loyalty in Oral Care Sector S Kataria Noida, 0 | | |
