Zoran Krupka
Zoran Krupka
Assistant Professor, University of Zagreb, Faculty of Economics and Business
Potvrđena adresa e-pošte na efzg.hr - Početna stranica
Naslov
Citirano
Citirano
Godina
Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product
D Ozretic-Dosen, V Skare, Z Krupka
Journal of Business Research 60 (2), 130-136, 2007
1112007
Osnove međunarodnog marketinga
J Previšić, ĐO Došen, Z Krupka
Školska knjiga, 2012
41*2012
Impact of Perceived Brand Name Origin on Fashion Brand’s Perceived Luxury
Z Krupka, D Ozretic-Dosen, J Previsic
Acta Polytechnica Hungarica 11 (3), 2014
282014
Važnost identiteta snažne marke u stvaranju lojalnosti i povjerenja potrošača
Z Krupka, A Škvorc
Zbornik Ekonomskog fakulteta u Zagrebu 12 (1), 113-125, 2014
92014
Importance of Country-of-Origin on Different Product Categories Purchase Decision
Z Krupka, D Arežina
Marketing Instytucji Naukowych i Badawczych, 35-54, 2017
52017
Istraživanje stavova LOHAS segmenata prema zelenim markama
Z Krupka, D Kelečić
Tržište, 247-262, 2011
52011
Odrednice imidža zemlje: imidž Kanade u Republici Hrvatskoj
Z Krupka, Đ Ozretić Došen, V Škare
Tržište, 173-188, 2007
4*2007
Antecedents of Brand Management Adaptation/Standardization and Its Influence on Firms’ Performance
Z Krupka, D Ozretic-Dosen, J Previsic
Engineering Economics 28 (3), 334-346, 2017
32017
School Principals, Environments and Stakeholders: The Blessings and Heresies of Market Organization
J Pavičić, N Alfirević, G Vlašić, Z Krupka, BK Miočić
School Effectiveness and Educational Management, 27-48, 2016
32016
The Overall Image of Slovenia Among Croatian Students of Business and Economics
Đ Ozretic-Došen, V Škare, Z Krupka
Our Economy (Nase Gospodarstvo) 54, 2008
12008
The overall image of Slovenian among Croatian students of business and economics
V Škare, Z Krupka, Đ Ozretić Došen
Naše gospodarstvo 5 (54), 95-102, 2008
1*2008
Star marketer’s impact on the market strategy choice
V Goran, JF Hair, Z Krupka
Management: journal of contemporary management issues 22 (2), 1-13, 2017
2017
STAR MARKETER'S IMPACT ON THE MARKET STRATEGY CHOICE.
G Vlašić, J Hair, Z Krupka
Management: Journal of Contemporary Management Issues 22 (2), 2017
2017
Researching country image construct in the context of emerging economies
D Ozretic-Dosen, V Skare, Z Krupka
Research Handbook of Marketing in Emerging Economies, 163, 2017
2017
Utjecaj proširenja marke na osobnost roditeljske marke
Z Krupka, A Butara
Zbornik Ekonomskog fakulteta u Zagrebu 14 (1), 87-102, 2016
2016
The E-Learning Model for Educational Leadership
J Pavičić, N Alfirević, M Ćukušić, G Vlašić, Z Krupka
6th ICTEL Conference, 2016
2016
Marketing in School
J Pavičić, G Vlašić, Z Krupka
Upravljanje odgojno-obrazovnom ustanovom: Menadžment i marketing u školama, 2016
2016
Marketing and Management Knowledge–Is it Necessary to Managing a School?
J Pavičić, Z Krupka, G Vlašić
2016 ICBTS International Academic Research Conference, 2016
2016
Social responsibility and social involvement of Croatian schools and headmasters: Conceptual foundations
J Pavičić, N Alfirević, G Vlašić, Z Krupka
6th ICTEL Conference, 2015
2015
The Role of Individual, Product And Company Characteristics for Creating Brand Perceptions
Z Krupka, G Vlašić, J Pavičić
World Business, Finance and Management Conference, 2014
2014
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