Ruzica Brecic
Ruzica Brecic
Assistant Professor, University of Zagreb, Faculty of Economics and Business Zagreb
Potvrđena adresa e-pošte na efzg.hr - Početna stranica
Naslov
Citirano
Citirano
Godina
Marketing malih i srednjih poduzeća
N Renko, B Ružica
402010
Understanding variations in the consumption of functional foods–evidence from Croatia
R Brečić, M Gorton, D Barjolle
British Food Journal, 2014
382014
Importance of intrinsic and extrinsic quality food characteristics by different consumer segments
R Brečić, Ž Mesić, M Cerjak
British Food Journal, 2017
362017
A qualitative approach to understanding brand image in an international context
S Slater, C Andriopoulos, R Brečić, J Filipović, M Gorton, G Ognjanov, ...
International Marketing Review, 2013
232013
A cross‐cultural segmentation of western Balkan consumers : focus on preferences toward traditional fresh cow cheese
G Giraud, C Amblard, E Thiel, M Zaouche‐Laniau, Ž Stojanović, J Pohar, ...
Journal of the science of food and agriculture 93 (14), 3403-3405, 2013
192013
SME international innovation and strategic adaptiveness
RB Nyuur, R Brecic, YA Debrah
International Marketing Review, 2018
182018
The moderating effect of perceived effectiveness of SMEs' marketing function on the network ties—strategic adaptiveness relationship
RB Nyuur, R Brečić, A Simintiras
Journal of Small Business Management 54 (4), 1080-1098, 2016
132016
The Arizona market: A marketing systems perspective on pre-and post-war developments in Bosnia, with implications for sustainable peace and prosperity
KC Sredl, CJ Shultz, R Brečić
Journal of Macromarketing 37 (3), 300-316, 2017
122017
ULOGA MARKETINGA ODNOSA U MALIM I SREDNJIM PODUZEĆIMA.
R Butigan, I Mahnić
Trziste/Market 23 (1), 2011
11*2011
Consumption and perception of processed fruits in the Western Balkan region
SJ Sijtsema, K Zimmermann, M Cvetković, Ž Stojanović, I Spiroski, ...
LWT - Food Science and Technology 49 (2), 293-297, 2012
92012
A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia
R Brečić, J Filipović, M Gorton, G Ognjanov, Ž Stojanović, J Whit
International marketing review 30 (4), 275-296, 2013
82013
Political impression management through direct and mediated communication: The 2014/2015 Croatian Presidential Elections
M Šimunjak, D Sinčić Ćorić, R Brečić
Društvena istraživanja: časopis za opća društvena pitanja 26 (4), 539-560, 2017
42017
Traditional Food in Western Balkan Countries Consumers’ Perceptions and Habits
D Barjolle, R Brecic, M Cerjak, G Giraud
42015
Čimbenici koji utječu na adaptivno ponašanje u maloprodaji
R Brečić, B Butigan, M Palić
Zbornik Ekonomskog fakulteta u Zagrebu 11 (1), 49-66, 2013
42013
Foresight capabilities and SME product/service adaptiveness: the moderating effect of industry dynamism
RB Nyuur, R Brečić, P Sobiesuo
International Journal of Foresight and Innovation Policy 10 (2-4), 145-164, 2015
32015
Managerial perceptions of firms’ corporate sustainability strategies: Insights from Croatia
R Nyuur, R Brečić, P Murphy
Sustainability 12 (1), 251, 2020
22020
Product and process Innovation-A cross country comparison between Croatia, Poland and the UK
M Dabic, A Razum, R Brecic
International OFEL Conference on Governance, Management and Entrepreneurship …, 2016
22016
Reaching, engaging and bonding with voters on social media: the case of 2014/2015 Croatian presidential elections
D Sinčić Ćorić, R Brečić, M Šimunjak
Medijske studije 8 (16), 61-76, 2017
12017
The analysis of Porter's five forces model on the example of petroleum products retail industry in Croatia
R Butigan
Ekonomski pregled 59 (3-4), 153-176, 2008
12008
An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO)
DS Ćorić, A Lučić, R Brečić, A Šević, Ž Šević
Industrial Marketing Management 91, 176-186, 2020
2020
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