| Marketing malih i srednjih poduzeća N Renko, B Ružica | 40 | 2010 |
| Understanding variations in the consumption of functional foods–evidence from Croatia R Brečić, M Gorton, D Barjolle British Food Journal, 2014 | 38 | 2014 |
| Importance of intrinsic and extrinsic quality food characteristics by different consumer segments R Brečić, Ž Mesić, M Cerjak British Food Journal, 2017 | 36 | 2017 |
| A qualitative approach to understanding brand image in an international context S Slater, C Andriopoulos, R Brečić, J Filipović, M Gorton, G Ognjanov, ... International Marketing Review, 2013 | 23 | 2013 |
| A cross‐cultural segmentation of western Balkan consumers : focus on preferences toward traditional fresh cow cheese G Giraud, C Amblard, E Thiel, M Zaouche‐Laniau, Ž Stojanović, J Pohar, ... Journal of the science of food and agriculture 93 (14), 3403-3405, 2013 | 19 | 2013 |
| SME international innovation and strategic adaptiveness RB Nyuur, R Brecic, YA Debrah International Marketing Review, 2018 | 18 | 2018 |
| The moderating effect of perceived effectiveness of SMEs' marketing function on the network ties—strategic adaptiveness relationship RB Nyuur, R Brečić, A Simintiras Journal of Small Business Management 54 (4), 1080-1098, 2016 | 13 | 2016 |
| The Arizona market: A marketing systems perspective on pre-and post-war developments in Bosnia, with implications for sustainable peace and prosperity KC Sredl, CJ Shultz, R Brečić Journal of Macromarketing 37 (3), 300-316, 2017 | 12 | 2017 |
| ULOGA MARKETINGA ODNOSA U MALIM I SREDNJIM PODUZEĆIMA. R Butigan, I Mahnić Trziste/Market 23 (1), 2011 | 11* | 2011 |
| Consumption and perception of processed fruits in the Western Balkan region SJ Sijtsema, K Zimmermann, M Cvetković, Ž Stojanović, I Spiroski, ... LWT - Food Science and Technology 49 (2), 293-297, 2012 | 9 | 2012 |
| A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia R Brečić, J Filipović, M Gorton, G Ognjanov, Ž Stojanović, J Whit International marketing review 30 (4), 275-296, 2013 | 8 | 2013 |
| Political impression management through direct and mediated communication: The 2014/2015 Croatian Presidential Elections M Šimunjak, D Sinčić Ćorić, R Brečić Društvena istraživanja: časopis za opća društvena pitanja 26 (4), 539-560, 2017 | 4 | 2017 |
| Traditional Food in Western Balkan Countries Consumers’ Perceptions and Habits D Barjolle, R Brecic, M Cerjak, G Giraud | 4 | 2015 |
| Čimbenici koji utječu na adaptivno ponašanje u maloprodaji R Brečić, B Butigan, M Palić Zbornik Ekonomskog fakulteta u Zagrebu 11 (1), 49-66, 2013 | 4 | 2013 |
| Foresight capabilities and SME product/service adaptiveness: the moderating effect of industry dynamism RB Nyuur, R Brečić, P Sobiesuo International Journal of Foresight and Innovation Policy 10 (2-4), 145-164, 2015 | 3 | 2015 |
| Managerial perceptions of firms’ corporate sustainability strategies: Insights from Croatia R Nyuur, R Brečić, P Murphy Sustainability 12 (1), 251, 2020 | 2 | 2020 |
| Product and process Innovation-A cross country comparison between Croatia, Poland and the UK M Dabic, A Razum, R Brecic International OFEL Conference on Governance, Management and Entrepreneurship …, 2016 | 2 | 2016 |
| Reaching, engaging and bonding with voters on social media: the case of 2014/2015 Croatian presidential elections D Sinčić Ćorić, R Brečić, M Šimunjak Medijske studije 8 (16), 61-76, 2017 | 1 | 2017 |
| The analysis of Porter's five forces model on the example of petroleum products retail industry in Croatia R Butigan Ekonomski pregled 59 (3-4), 153-176, 2008 | 1 | 2008 |
| An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO) DS Ćorić, A Lučić, R Brečić, A Šević, Ž Šević Industrial Marketing Management 91, 176-186, 2020 | | 2020 |
